Photo Source: Heather Sokol
If you despise (love) Justin Bieber, here’s one more reason to despise (love) him some more: he’s a social media genius.
His new video “Boyfriend” (click to watch!) made its YouTube debut last night and has already surpassed 3 million hits in less than 24 hours.
Bieber first made his way onto the music scene in 2008 in a (then) unlikely way: through discovery on YouTube. One might make the argument that his rise to fame was based solely on tremendous musical ability. Okay, fine. But it would be difficult to argue social media has not played an influential role in helping him maintain his spot as a top dog in the ever growing, ever changing food chain that is the music industry.
At 2:45pm today, Bieber’s twitter boasted 21, 302, 796 followers. And now, 25min later, that number has grown to 21, 305, 407. That suggests approximately 104.4 people are following @justinbieber per minute. And Bieber is doing everything right: tweeting actively, responding to fans, and promoting his new song, which now happens to be the #1 video on iTunes.
The Justin Bieber Facebook page is also very much abuzz with life, with over 42 million likes and plenty of posts, videos and photos. As for his roots, YouTube, Bieber had been posting short videos– sneak peaks of “Boyfriend” leading up to last night’s great reveal. In our digital age, staying relevant and staying connected appear to be almost interchangeable, both of which Bieber and his team seem to have a great handle of. Bieber’s frequent interaction keeps his fans engaged and interested, ensuring he will stay newsworthy for a long time.
Appropriately given the Disruptive Innovator award early last week, Justin Bieber has truly revolutionized the music industry, successfully making a lasting name for himself on the Internet.
Let’s just say this: if he was your boyfriend, it would be all over the Internet. And based on what we know about that–it’d never let you go.
People said…