Forget about strollers and high chairs for baby’s first birthday – according to a recent interview on KVAL.com, more and more parents are purchasing domain names and establishing Twitter accounts for their new born babies.
Warren Adelman, president and Chief Operating Officer of GoDaddy.com, told KVAL that “the domain name is like 21st century real estate, 21st century identity.”
Parents are realizing that they have the ability to establish their child’s digital identity at a young age – in some instances, in utero. It might start off as sharing images from an ultra-sound on Facebook or creating a baby blog. Regardless of the intention, the fact remains that with each image, each blog post, each tweet, their child’s ‘Digital Tattoo’ is crafted – an indelible mark that may follow them wherever their future leads.
Websites like babyurl.net are designed to provide parents with information on how to go about securing domain names and establishing their child’s digital identity. But what the site seems to lack, is an awareness around how to protect that identity.
The internet provides parents with a great opportunity to foster a positive online presence for their baby while sharing milestones with friends and family. Parents should be aware, however, that with a digital identity comes the responsibility of stewardship – both for their digital tattoo, and that of their baby.
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