Over at Ragan’s PR daily, Adam Vincenzini has released an interesting collection of social media statistics for this year. Among my favorites:
- 80% of internet users participate in groups, compared with 56% of non-internet users. Moreover, social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants.
- 89% (!) of Japanese Internet users have said they are wary of using their internet names online.
- A survey of more than 2,000 mothers over the age of 40 found that a majority have more Facebook friends than their children, and that they know how to better take advantage of their presence on the site.
- The Pew Internet and American Life Project found that people 74 and older represent the fastest growing demographic on the sites. Sixteen percent of Internet users in that age group now visit them, compared with four percent in 2008.
- Geolocation users are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.
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What are your favorites?
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