Information spreads fast in the social media era. So if you are going to show off your new top-secret prototype gadget like show and tell at elementary school, you might want to think twice about taking it to the local tavern. Apple’s, Gray Powell, found this out the hard way after losing his precious iPhone 4.0 prototype during a momentary lapse of judgment over a few pints of brew. Others at Apple have lost their bread and butter for less significant infractions, but so far the dust has not settled on the fate of Powell as an Apple employee.
[linebreak]
The lesson highlighted here is that intellectual copyright is viral these days making technological secrets harder to keep than ever before. For Apple, what was to be a highly anticipated Fall release has turned into a digital legal row of he said she said that has made the tech savvy blog, Gizmodo, a villain and hero in its wake. At the end of the day, the leak will probably build the hype for the new gadget and make it more coveted than it already is. For Powell however, despite a flood of web sympathy for his simpleton gaff, his desirability as an employee may be far less certain as his tattoo will forever be the ‘guy who lost that iPhone.’
People said…