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Is Google Losing Its Grip on Gen Z?

Is Google Losing Its Grip on Gen Z?

“People are hardwired to appreciate other human beings as sources of information.” Are young people more inclined to use TikTok or Instagram to search for information? In a 2022 article from TechCrunch, Google observed that search behaviours of younger users differs from older groups, with young users wanting “more immersive” content discovery. Some outcry about this […]