This blog is just a quick shout out to the unheralded good social media and social networks have brought to the consumer world. While privacy advocates bemoan access to anonymous personal information for advertisement profiling, network users have struck back en masse at ‘the man’ with a bit of profiling of their own.
By using the web to give thumbs up or thumbs down on chat forums, you tube and even personal pages, the web is now the new version of small town word of mouth for big business. The threat of a customer complaint going viral on the web has led to a host of major companies hiring staff to troll the net for unsavory grievances with the intent to find and appease the offended. The greater the complaint, the greater the reward.
Check out the story here.
People said…