“Dying to get into the pen for a milking. Not happening yet.”
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That’s what Jersey cow, Charge Mabel, tweets as she waits with the rest of the bovines to get into the milking pen. One-third art, one-third gimmick, and one-third awareness campaign, an Ontario farmer has allowed a group of students and faculty from the University of Waterloo to tap into the hypothetical thoughts of dairy cows as they go about their mechanized milking lives. This is no doubt a case of anthropomorphism at its finest, however, the point of the project is to get consumers thinking about where their food comes from and the processes involved, not simply the average pet loving tweeting on behalf of their manicured Yorkshire mini terrier.
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Will these cows need to consider their Digital Tattoo? Probably not. But it would be interesting to get an animal with greater cerebral cortex activity, like a chimp for a Pacific Western Octopus, to tweet themselves about their experiences.
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There is a social metaphor/cultural critique in this latest Twitter development, but I suspect it involves a doctoral treatise rather than 140 characters in reply. What are your thoughts? Visit Mabel’s tweet page here.
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