In a recent article, the Digital Tattoo Project reviewed the controversial topic of online privacy and how the concept continues to evolve with the advent of new technology and applications. However, social media isn’t the only source of privacy concerns for digital citizens today. Website tracking refers to the act of archiving existing website history and data, and then tracking changes to these visited websites over time. Different businesses apply this technique in various ways, such as tailoring specific information to potential customers. To learn more about website tracking, cookies, tailored advertisements, and what they mean for your online privacy, check out our latest addition to the “Think Before You Ink (TBYI)” series below!
Have you noticed advertisements being tailored to your previous searches? Where do you draw the line with what activity should be private? Do you feel comfortable having your activity tracked online?
Discuss in the comments below!
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