Author Archives: Tricia Jose

Google search: friend or foe?

Screenshot from Google.ca

Recently, Harris Interactive conducted a Google consumer study on behalf of BrandYourself.com. An online survey regarding their Google search habits was filled out by 2, 570 US adults.

The study found that 86% of people use a Google search engine to find out more information about another. Almost a third of US adults have searched a politician, with over half stating that this influenced their voting decision. 42% of people have searched someone before conducting business with them, and 43% of people have searched a romantic interest (potential date, significant other, ex-boyfriend/girlfriend.)

While it may be obvious to some that having a good online presence is crucial to maintaining a positive digital identity, the results of this study enforce this for those who may need a gentle reminder. Interestingly, when talk of Google searches and digital identity arises, most of the focus is placed on the person that is being searched, rather than the person who is doing the searching. This is evident in this recent Harris Interactive study.

This is understandable, of course. But for the sake of argument, what of the digital identity of the person who is doing the searching? Buzzfeed posted an article outlining “Why Google, not Facebook, knows your darkest secrets.”  It argues that while Facebook “presents a mile-high view of your online social history, which while unsettling in sheer size and scope, is selective and containable, ” Google “servers are a repository of the developed world’s darkest and most heartbreaking secrets, a vast closet lined with millions of digital skeletons that, should they escape, would spare nobody.”

In 2006, a group of researchers got a hold of a large database of search logs released by AOL. Though the month-long logs from the ~650, 000 users were made anonymous, identities were soon discovered with ease; their private search queries made public. All of  sudden, online identities were undesirably linked to offline identities. And as much as we’d like to believe this tasteless move by AOL is as retired a concept as Walkmans, this digital age has proved that aspiring towards anonymity in our ever-increasingly connected world is, while ideal, simply unrealistic.

Are you aware that Google is tracking you through all its available services?  Do you know how to erase your digital path? Have you thought about what your search history may reveal about you?

We know of the increasing concerns of privacy and security in social networks. Why should we treat search engines like Google any different? If complete control and privacy is what we seek, perhaps Google is not the place to begin our search.

 

 

Twitter-induced panic for UBC Athletics

Photo Source: Phillip Jeffrey (CC BY-NC-ND 2.0)

According to campus newspaper The Ubyssey, Twitter account @UBCDimeWatch was deleted yesterday, after allegations were made against student athletes regarding their involvement with the Twitter feed and its corresponding website.

The Twitter account, said to contain non-consensual photos of and suggestive comments about UBC’s “dimes” – (attractive women worthy of top scores on the infamous ten-point scale,) was discovered by the UBC Athletics department on Tuesday night, after a tweet by UBC Insiders editor revealed that the domain name thedimewatch.com was registered to varsity hockey player Ben Schmidt. The website, which has now been made private, appears linked to the Twitter account. According to Schmidt, who has now also made his personal Twitter private, he made the site for a friend.

The evidence does seem to suggest, however, that a number of athletes, notably within the men’s hockey team, have something to do with the anonymous account. UBC Athletics called for an emergency meeting with these athletes on Wednesday, and is currently investigating the incident. UBC Director of Public Affairs Lucie MacNeill discloses that “there was some concern expressed to us,” but according to the Ubyssey, notes that “it is not UBC’s place to uncover the identity of the people behind the anonymous account.”

Student athletes have been central to many conversations regarding social media use. The last thing universities want is for the postings of their young ambassadors to poison their own reputation, and especially not that of the team or the school. While some schools have already instilled social media policies, UBC is currently in the process of developing one, in response to this incident.

A few commenters to the UBC Insiders’ article expressed their discomfort with the writer’s slant, a few attempting to clarify that the Twitter account was meant to be a satirical and humorous account, and others offended by the suggestions made that the opinions of the Twitter account reflected those of all student athletes.

Unfortunately, as we have seen time and time again, the Internet is an unforgiving place. It cares not for your intentions, and simply places your words on display at face value, often with no context. It has not been confirmed whether or not the account did have anything to do with the athletes in question, nor whether it was meant as a humorous account. However, to the outside world, it does not really matter. What third parties have observed, and can (and will) draw conclusions from is that a lewd Twitter account objectifying women has been linked to UBC, and its student athletes.

Are a few laughs worth all this fuss? Do we, capable young adults, really need someone to stand over our shoulder and police what we say and tweet?

Instead of looking out for dimes, perhaps what we need to do is begin evaluating our social media practices and ourselves in search of how we can make real change.

In the wake of Amanda Todd’s death: it’s time for us to wake up

Photo Source: YouTube (Screen grab)

All of last week and still today, my social media feeds have been flooded with news of and reflections on Amanda Todd’s story.

According to the National Post, the 15-year old Coquitlam student took her life on Wednesday as a result of a cyberbullying campaign that first took its form when she was in Grade 7. A month prior to her death, she posted a very chilling and moving YouTube video outlining her “never ending story.” Todd refrained from any verbal communication in her video, opting instead to use cue cards to share her story. Her last card read, “I have nobody. I need someone.”

As previously mentioned, reactions to her death have been overflowing on social media streams, mine included. Combinations of heartache and anger have been expressed in tweets and Facebook posts. One Facebook post, by an Elizabeth Isaak, reads, “RIP Amanda Todd, your life had purpose. Your story will live on and you will be remebered (sic) long after your tormentors are gone.”

Amanda Todd’s story is incredibly tragic. Perhaps more tragic, however, is that it is not an isolated case. According to Cyberbullying statistics from the i-SAFE foundation, more than 1 in 3 young people have experienced cyber threats online. Isaak’s post recognizes that Todd’s life had purpose. And yet, if we do not wake up to the reality that this happens everyday; that we as online citizens have a direct responsibility to each other, then the young life lost on Wednesday was for naught.

Why do we distance ourselves and wait for these tragedies to hit close to home before dedicating attention and thought to these situations? Would it be so far-fetched for social media to play a role in preventing cyberbullying, instead of in fostering it? How can we, as an online community, act to ensure this?

Seeing the community come together in the face of tragedy offers a glimmer of hope. The reflections made and the respects paid are assurance that despite it all, there are still good-hearted, properly-minded people in this world. However, if we do not sincerely learn from Amanda Todd and her story; if we fail to move beyond written and spoken reflection, then we will surely find ourselves time and time again in the aftermath of tragedy after tragedy.

October is National Anti-Bullying Month. In remembrance of Amanda Todd, let’s make it count.

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UBC has a number of resources and services for students, faculty and staff for preventing suicide. For more information, please visit http://www.students.ubc.ca/livewelllearnwell/suicide/

Boston T People: A Facebook page celebrating Boston’s most laughable commuters

Photo Source: Tony Biondo (CC BY-SA 2.0)

As a commuter student, I can only admit that I do not always look and feel my personal best while on public transit. A lady from Boston named Erika has all too evidently come to a similar conclusion of the MBTA (Boston’s version of TransLink) and its passengers, creating the “Boston T People” Facebook page. On this page founded approximately a week ago, Erika has since been posting photos of commuters in interesting circumstances—whether dressed in a ridiculous outfit or passed out on the floor—all à la hidden camera style.

As to be expected, the Facebook page has seen both positive and negative feedback. More unexpected, however, is that Erika herself refuses to reveal any of her own identity, opting even to turn her face away from the camera in an interview with CBS News. Erika discloses that “[she] and [her] family have been physically threatened because of [the site]… it’s outrageous.” While her concerns of safety are legitimate, it seems somewhat ironic that such identity-awareness would come from the woman posting photos of strangers that could very well be compromising their own identities. And strangely, Erika says she plans to move the site to a new domain and continue on, despite the criticism and threats.

When asked to comment, MBTA spokesperson Joe Pesaturo has said that the photo-taking is absolutely legal, though has asked “people to be courteous and respectful to those who express a desire to not be the subject of a photograph.” But as much as that’s all fine and dandy, aren’t most of the photos of this page taken in secrecy?

Privacy is an issue that we as digital citizens are only becoming more and more conscious of. Take the response (read, panic,) to the recent accusations made of Facebook’s alleged publication of private posts, for example. If managing and curating our own content seems a full-time job in itself, what more the content we aren’t aware exist? And what more, that which does not necessarily showcase us at our best?

Some could argue that this site is purely lighthearted entertainment, and perhaps that is its initial intention. But is entertainment at the cost of another person worth it? What if that person was you? And does being unaware that you are the subject of a photograph lessen your rights to privacy and maintaining your digital identity?

Commuters frequent public transit simply to get from point A to point B. Is it right to exploit that for all the world to point (and) C?

Photos of student athletes offensively altered and shared online

Photo Source: taken from CBC News Video

Some University of Alberta students have found the transition back to school a little more strained than most, after several of their photos were recently taken from social media sites, altered to include sexually explicit captions, and shared online. A report by CBC News discloses that the students, mostly female members of the U of A swim team, with a few under 18 when the photos were taken, have requested an investigation.

The women believe a former teammate is behind the postings. However, when interviewed, he claimed that the social media account that posted the photos does not belong to him and that he did not add the suggestive captions. Rather, he simply shared the photos through social media.

Student athletes are often seen as ambassadors, or representatives of their respective schools. It is for this reason that social media accounts of these athletes have been a focal point of conversation at many universities, to ensure that student postings do not damage the reputations of the athlete, team, or school. Not surprisingly, issues of privacy versus prudence have shone through these discussions.

In the current case at U of A, could prudent social media monitoring have prevented this scenario of exploited privacy? Since the accounts in question are all of past and present student athletes, yes, perhaps in a perfect world, this could’ve all been avoided. However, it must be noted that it is now very rare for an individual to possess a single social networking account. Most of us span ourselves between multiple profiles and accounts, sharing varying degrees of information. Realistically, can it even be possible for someone to keep tabs on all of these? And what of those students who aren’t student athletes? Who will monitor them?

Another difficulty is that we no longer enjoy the luxury of being the sole creators of our digital identities. Instead, it is a combination of the things that we share and the things others share about us that truly is what composes who we are online.

Unfortunately, the Internet is public space, technically waiving our rights to privacy. So, what now? There’s always the compulsory “think before you ink” (as in, evaluate what you share and post before doing so) and adjusting privacy settings. But is that all we can do? Are we doomed otherwise? What do you think? Share your own social media strategies below.

Rising mobile security threats: how to stay as smart as your smartphone

Photo Source: Jose Antonio Gelado (CC BY 2.0)

I love my iPhone. It’s my security blanket and when I leave home without it, I feel like a disoriented, sad, lost puppy,  incapable of making phone calls and telling time. Truth be told, most of us rely on our phones quite a bit. And according to Forrester, “the number of smartphone and tablet owners in the world will skyrocket to one billion in the next few years.”

However, the mobile economy seems to not only be gaining the love and attention of its consumers, but also, unfortunately, of malware writers. Lookout Mobile Security has recently released its State Mobile Security 2012 report, looking at the various threats to mobile users.

Some key findings:

 

1.       Likelihood of contracting mobile malware in Russia is 41% compared to 5% in the US and <0.2% in Canada.

So what?: While mobile malware threats are not as great in Canada as in Russia (who doesn’t enforce regulatory practices,) there is still a non-zero probability of contracting mobile malware. Improbable does not mean impossible! Stats majors will verify this.

2.       In the United States, 4 in 10 users will click on an unsafe link on a mobile device this year

So what?: We are a click-happy generation. But just because a link appears on your phone doesn’t mean it’s safe. Be click-conscious! You will be much happier that way.

3.       Beyond monetary gain, some malware is designed to gain access to or control of information stored on a device

So what?:  Remember how upset you were in elementary school when your brother would sneak into your room and read your diary? This is way worse. It’s basically a stranger coming in to take all the private information on your phone.. not okay.

4. All software systems are bound to have flaws and security vulnerabilities.

So what?: It doesn’t matter if you’re Team Apple, Team Android, or Team Edward, no mobile system is flawless. Which means YOU need to take responsibility and make sure you’re not a victim of mobile malware.

So how do you do that?

    1. Have a passcode on your iPhone so people will have a tougher time accessing your data.
    2. Only download from trusted sources (reliable app stores and download sites)
    3. Watch out for pirated apps.
    4. Be careful of clicking on web links and where it takes you.
    5. Update your phone for the latest security updates!
    6. Check your phone bill for unusual activity.
    7. Do your research and get informed!

Michael Dell’s daughter banned from Twitter for unfiltered postings

Photo Source: Oracle PR (CC BY)

Michael Dell, founder of computer company Dell Inc. pays about $2.7 million/year for his family’s security, according to his company’s filings. However, how effective are Michael’s efforts at security? Forbes reports that Michael has now allegedly shut down daughter Alexa’s Twitter after she posted a photo to her Instagram profile of her younger brother enjoying a generous spread on their family jet. This photo also eventually found its way onto the “Rich Kids of Instagram” Tumblr. Alexa, 18, also willingly shared details of her life on that same Twitter account, speaking of her exact GPS-pinpointed locations in say, Fiji and New York, as well details about her high school graduation dinner that very nicely stated the date, place and time Michael Dell and his wife would be in attendance in just a few weeks time. With her father willing to spend so much money on security, and Alexa freely sharing on her channels of social networking, where was the disconnect?

Dell officials have refused to comment on whether or not the shut down of Alexa’s Twitter account was because of safety concerns. But whether or not that is the case, Jason Thorsett, director of operations at bodyguard firm Custom Protective Services acknowledges the difficulties the personal security industry has faced with the rise of social media.

Twitter, Facebook, Instagram—we use and love all of these social networking tools because of how instantaneous they are; how accurately they are able to provide a quick snapshot into real life. However, could this exact characteristic be our downfall?

Know the risks. Location-based social networks and geotagging allow any viewer of your social media profiles to know exactly where you are at that moment. And while being able to outlet your every thought and emotion on Twitter as a mini-diary can appear attractive, the more information about your personal life readily available online means you are all the more susceptible to cyberstalking.

Danah Boyd, Senior Researcher at Microsoft researcher does not deny the fact that social media is here to stay. She warns of the  “illusion of anonymity”;  how “there are lurkers who are present at the moment but whom we cannot see.” This is a concept that most of us too easily forget in sharing every detail of our days.

Most people wouldn’t post a photo to Instagram without adding a filter to it first. Why is it then that we so readily broadcast our lives without filters?

The most difficult obstacle Olympians face may not be something they can train for

Photo Source: JD Lasica (CC BY-NC)

Olympians spend nearly the entirety of their lives training. And yet, no amount of preparation could possibly ready them for the scariest judges of all– the general public.

For 17 days, these athletes lay prey to viewers all over the world. The London 2012 Olympics have been no exception. Dubbed the “Social Olympics,” sites like Twitter now encourage conversation in addition to observation, further connecting our world of both Olympians and viewers alike.  Whereas in the past, fans would merely ogle at their TV screens at these valiant men and women representing their respective countries, we can now search up their social media profile and get a glimpse into their lives. Now here comes the shocking part– it seems that despite superhuman athletic ability, most of these athletes are quite noticeably..human?

However, because of their current status, their innate human-ness comes at a price. And unfortunately that price is fierce judgement from their viewers. Understandably, it is impossible for viewers to see everything from every angle. And so, we do as viewers have always done– take what we know and run with it.

Do you recognize the name Michel Morganella? Probably not. But surely you must have heard of the Swiss soccer player expelled from the Olympics for his allegedly racist tweet towards South Koreans. What about Paraskevi Papachristou? Does that name ring a bell? No? Well, how about the Greek athlete banned for her racist Twitter comment? More familiar, right? Doomed to the same fate, the names of Morganella and Papachristou have now both been tainted because of their poor decision making. Neither will be remembered for their athletic ability nor their spirit, but rather, their <140 character utterances that cost them a shot at making Olympic history.

Photo Source: JD Lasica (CC BY-NC)

In real life, who we are is composed of several different facets. Sometimes it takes a lifetime to really get to know a person through and through. But for some reason, online, all we need to know is one thing before we feel we know a person. What ends up happening is that that one thing– that one sole facet of their being–defines them. It becomes who they are.  Such is the case with Morganella and Papachristou. Their poorly-thought-out tweets have unfortunately shaped their identity, and there is little else they can do about it.

Other Olympians have also had certain aspects of themselves exposed and magnified due to social media. Many will recognize gymnast Jordyn Wieber as The Girl Who Cried In Front Of Everybody, diver Tom Daley as The Fatherless Diver Victimized By A Heartless Tweeter, goalkeeper Hope Solo as The Sharp-Tongued and Cocky Chirper, and the Norweigan referee of the Canada vs USA Women’s Soccer Semifinal as The 12th Member of Team USA.

We too are sometimes observed in a way similar to how we observe Olympians. And likewise, conclusions may be drawn about who we are based off of a single action or moment in our lives. While this is neither fair nor accurate all the time, it is the trend that seems to follow our use of social media. And though reception isn’t always negative, it seems we as humans have a strange tendency to gravitate towards such stories.

Maybe it would be helpful to occasionally put ourselves in the eyes of a critical stranger before posting something online. In a world where online presence has almost eclipsed first impressions, it has become highly essential to ensure that our online presence represents who we are in a positive way.

How would people recognize and remember you based on your current online activity?

Q&A with Sam Wempe: Social Media Strategies

Originally from Seattle, Sam Wempe came to UBC in 2007 and has been able to successfully use social media to shape a digital identity he can be proud of. Because of the positive online presence he created for himself, he now works as an Account Coordinator at Invoke Media, a digital innovation agency in Gastown, famous for their development of the social media dashboard HootSuite. Sam was nice enough to answer a couple of questions about his social media strategies that we all can undoubtedly learn from!

1.       Have you used any social media strategies? What were they? What did you find worked best for you?

Ha! Have I ever. Again, it sounds corny but the best strategies for social media are authentic, you’ve got to actually care about your product/mission/community. You can’t fake it with social media, which is why traditional marketers are so worried – because they actually have to produce something of value for their fans. I’ve always found what works best is just listening, find out who your key influencers are (people sharing and engaging the most around your topic) and study what they do. Look for competitors or peers around the world, what are the most popular ones doing that you are not? It’s different for every field, but that’s a great place to start. This is where being authentic comes in again, even if you screw up, acknowledge it! If people know you’re a real person they’ll forgive you and usually help you out.

Some great resources for this are the hootsuite blog (look for ANYTHING written by “Dave Hoots” – this guy wrote the book on social media engagement and is a kung-fu master at community management) or anything on the invoke media blog by Lima or about community management.

2.       How important do you think is establishing a digital identity for yourself to your professional life/career?

No one our age (20-somethings) in my field actually uses business cards – they just do a google search for you. So managing your online identity is crucial to your future. CRUCIAL. Know what comes up when someone searches your name. I cannot emphasize this enough. I’ve seen people get hired or not purely based on their digital presence.

3.       What do you think is different about the job market today from the job market maybe 10 or so years ago? How can we use this to our advantage?

 We can set the tone ourselves! Once we know how to maintain an online identity WE have the power. Make a website – look at free options like about.me or make something more elaborate ;) , get a twitter or linkedin account, anything to help you put your best digital foot forward. If you put in the extra mile, it shows.

Another great way is to start engaging online with the companies you may be interested in working for. Say Hi. Send a tweet. Make an intelligent comment on something they share. Make them know who you are before you ever try to send them a resume – if you’ve made an impact, chances are they’ve already looked you up. This has the added benefit of giving you a better idea of what the company has been up to when it does come time for an interview. They’re practically giving you the interview notes right there!

 4.       Any other comments/advice?

DO NOT WAIT TO FINISH UNIVERSITY BEFORE YOU START THIS. Seriously. Get your hands dirty as much as possible while you’re in university, try lots of cool things and try to build a portfolio. Especially in the industry I’m in, what degree you have or what classes you took have little to no affect on if you get the job – employers want to see results. What projects did you work on? What did this accomplish? Being in university is awesome for this. If you make something cool, you get treated with respect, but if you totally screw up, “you’re just a student.” Best of both worlds. Start building your portfolio of extracurricular, personal and work related projects now!

That’s not to say your education does not matter, because it absolutely does. But a good education won’t count for anything if you leave university and haven’t tried to do anything with it.

Google Chrome’s “Dear Sophie” vs the Facebook-free baby: can we find a happy medium?

We all know how annoying it is to go onto YouTube to watch a video and have an advertisement load up before watching. I usually will mute the advertisement, or click the “skip to video” button right away when given the option. But for some reason, when this video came up, I hesitated to click the “skip to video” button. In fact, I didn’t even mute my computer. Yes, that’s right, I watched the entire video. All 1 minute and 32 seconds of it.

An advertisement by Google Chrome, “Dear Sophie” tells the story of a father who contributes to his daughter’s digital dossier by documenting her life. How? By sending her emails filled with video and photo attachments of important milestones in her life, beginning with her birth. It’s heartwarming and it’s touching. But most of all, it’s a story that is relevant to our time.

So much of our lives are played out irreversibly online, and from such a young age, that we must be careful that we are not allowing our information we place online to dictate who we are, and instead letting who we are dictate the information we place online.

Steven Leckart, of the Wall Street Journal, though “ torn between wanting to offer [his ]son a tabula rasa, and tapping the efficient, frictionless nature of digital tools to share him with family and friends,” has decided to take the opposite approach of Sophie’s father, opting to raise a “Facebook-free baby.”

I believe that I stayed to watch “Dear Sophie” for the same reason that I enjoy going on Facebook—it tells me a personal story that allows me to feel connected to a certain individual. However, how much should a stranger be able to tell about our lives? As Leckart says, we live in “a world that subscribes to online existence as the ultimate decider of truth.” I am likewise constantly struggling to find the balance between using my “authentic voice” to tell my story, while not revealing too much that it will compromise my being and/or turn away those who may be interested in hearing what I have to say. What we have been tasked with is definitely not an easy thing. But I believe, as Leckart does, that “there’s got to be a happy medium.” And after all, as Google Chrome states at the end of “Dear Sophie,” the internet truly is what you make of it.

What do you think? What’s your happy medium?